Joe and his team of experienced industry professionals work with you to research the market, including the competition, distribution options, consumers, opportunities and challenges. We then work within your budget to develop a 3-5-year strategic plan for launching or improving your brand’s business in China. If you prefer a more conservative approach, all of the human resources allocated to your brand can be done on an as-needed basis; you pay only for the services you need.

If you have an existing operation, either with a distributor or perhaps even as a subsidiary, that is draining your resources and not working as expected, we can help you improve the quality of the operation so that it meets your company objectives. Your success is our success.

Our fee structure is very simple and is aligned with your growth objectives. You pay China Brand Partners a monthly executive management fee or a percentage of sales, whichever is higher.

You don't just waltz into China and go big; it takes time. Most brands go to China and they fail and they leave. Most Chinese brands launch and they fail. There's two brands that I like because they went in and they succeeded and they used the same model. And it's the same model I've used for the last 30 years, and I've succeeded a lot at it. And that model is to go in and to market for three years with zero sales expectations. So your whole budget should be how much are you going to spend on creating awareness, generating interest, and getting people to love you.

We believe that long-lasting partnerships are built on trust; you are free to terminate the relationship at any time and seek other solutions that better suit your evolving needs. At the end of our relationship, you retain all assets including inventory, cash, data, customer lists and marketing relationships to your company, so you can continue along the pathway to growth we have set your brand on in China. If you decide that you would like us to help you find a distributor, we can also provide that as a service.
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If you decide that you would like to take over and run the subsidiary yourself, we can fill-out the team and hand you the keys to the office.The only requirements are that all invoices are paid and you give us notice with enough time in advance to ensure a smooth and complete handover.

There is always risk in doing business in a new market, especially in China. However, our services based model will reduce cost and risk due to its flexible nature. It offers you the visibility and control, without the hefty price tag and long set-up time required for a traditional wholly-owned subsidiary. Through a collaborative effort we can build a step by step plan together to identify and build a strategy to mitigate risks. This plan should be congruent to your company's core values, expectations, risk tolerance, and financial budget.

We will start by creating an initial Brand Snapshot report for what your brand footprint and status looks like in China so far. This will include IP status, brand awareness, marketing mentions, taobao sales, and category size and key players. CBP will analyze the data we have collected and provide a comprehensive summary of our findings. This summary will lay the foundation to build a plan on how to proceed with growing the brand and their product sales in China.Our dedicated Brand Manager in China will monitor and create reports accordingly to report key milestones and suggestions to adjust and pivot as needed, with real time market and trend feedback.

Joe Eberling, our founder, brings a wealth of experience from his time as the national sales manager for Nike China and the driving force behind Wild Rampage which has successfully represented and built numerous international brands in China.As a fluent speaker of Chinese, Joe’s nearly four decades living and working in China will provide your brand with unparalleled knowhow and on the ground experience, enabling you to craft and implement a tailored plan to move your brand forward in China. Through our own trials and errors, we have a deep understanding the unique, complex challenges brands face while building their presence in China - so they dont have to figure it out for themselves.

Our process is collaborative and customized to your brand's unique requirements. We start with a deep dive into your brand's personality, values and positioning; we then conduct in-depth qualitative and quantitative market research in China to understand the competitive landscape, consumer preferences, distribution overview, opportunities and potential obstacles you will encounter in China. Based on the findings of this research, we work with you to develop a strategic plan and budget that aligns with your brand values and growth objectives.

Yes, we have extensive experience working with major e-commerce platforms in China, including Tmall, JD.com, Alibaba, redbook, and others. We can help navigate the complexities of e-commerce in China, by helping identify which platform is most suitable and when to launch depending on current stage and situation of our set up and launch phases. We can optimize your online presence, and drive sales through effective e-commerce strategies.

This is the easy part - China's logistics and delivery landscape is among the most robust and sophisticated worldwide. We have established partnerships with reliable logistics providers, warehouses, and fulfillment centers in China to ensure seamless delivery of your products nationwide. With over 20 years of distributing about 100 brands, we are able optimize efficiency, minimize costs, and enhance the customer experience. Typically, customers in China expect delivery within 2-3 days.

We have dedicated brand and sales people on the ground in China who monitor marketing and sales channels daily. Chinese consumers are very advanced and constantly engage with brands online follewed by leaving reveiws about their expereince with a brand. Timely and professional service is crucial in China. This is a rudimentary part of the setup process and will look to your brand for brand, product, and after sales services training documents / guidelines in order for us to give best in class service.

We are well versed in launching international brand in China and have a depth of knowledge how to do this strategically with awareness of cultural differences and sensitivities. We will carefully adapt your brand messaging and tone to align with Chinese cultural norms, values, and preferences while maintaining your brands core values. USing the brand snapshot and phase 1 findings, we will be able to figure out and fine tune nuances in brand marketing and messaging.

Recipe for disaster as partners are unwilling to invest in marketing that would benefit a competitor; instead they both try to poach business from each other's territories by engaging in margin-destroying price wars.

China Brand Partners grew out of Wild Rampage sports which was founded in Shanghai in 2000. Wild Rampage is one of the oldest and most successful distributors of active lifestyle brands in China with over 20 years of experience. Wilf Rampage has launched and grew distribution for technical brands coveted by high-income Chinese consumers, including Burton Snowboards, Osprey Packs, Smith Optics, Montrail, Nalgene, Chaco, MSR,  and Element Skateboards, as well as numerous lesser-known niche brands including Lifestraw Filtration, PrincetonTec Lighting and MSR Tents.  We have the knowhow to help your brand a profitable presence in China, just under a new business services model - CBP.

Through a combination of full visibility and regular reporting. We will act in your best interest, whereas working with a distributor will surely cause some issues.

We have in-depth knowledge of Chinese laws, regulations, and licensing requirements relevant to your industry. We can provide legal guidance, assist with contract negotiation, and help you obtain the necessary permits and licenses to operate your business in China legally and compliantly. This is important to get right from the beginning and we can take care of everything for you.

We adopt an omnichannel marketing approach to maximize your brand's exposure and reach in China. By integrating online and offline marketing channels seamlessly, we create a cohesive brand experience that engages consumers across multiple touchpoints, drives traffic, and boosts conversions effectively.